Many researchers have shown that 80% of visitors will only read the headline of your blog and 20% of them will read the content below it. In addition to this, most people who lands on your website will skim the content instead of reading it from start to finish. New York web design company know this and creates a website that encourages your visitors to read content and interact with it.
Here are five ways that can help you deliver a perfect user experience to your target audience on your website.
- Follow the Mobile First Approach
With mobile internet users surpassing desktop internet users by a significant margin and Google pushing non-mobile friendly websites down its search rankings, you do not have any choice but to follow a mobile first approach in order to succeed in today’s mobile centric world. More importantly, a responsive website offers a much better reading experience irrespective of which device your user is using to access your website.
- Adjust for Large Screen
With so many different devices out there, you need to create a website with that in mind. Just like designing for small screens, adjusting your website for large screens such as tablets, laptops and desktops is not easy. The dimensions and screen resolution differ greatly therefore, the view of your website completely changes when viewed on a large screen as compared to when viewed on a small screen. The font size and type of font also plays a critical role in readability of your website content.
- Set a Scale To Measure
Instead of working with traditional font sizes, it is highly recommended that you define a range for font sizes you are going to use. The easiest way to do that is to use a modular scale. All you have to use a font size and select a scale, which gives you the liberty to choose a font size from a range. This reduce the risk of mess and chaos that is commonplace when selecting a font for your website, which often happen due to random assignment of fonts and font sizes.
- Set a Standard Grid
After taking care of body text, it is important to set a baseline grid to cover the remaining website elements around the body text. This includes comments, captions, lists and titles. This type of grid begins from the height of the body text. This helps you in easily setting the size of other text elements to make it fit inside the grid. When you have a baseline grid to work with, the whole process of designing the website layout and fitting in content becomes a whole lot easier.
- Read Your Own Content
The best way to evaluate the readability of your website content is to read it yourself. Put yourself in the shoes of your target audience and read the content from that perspective and you will surely find few things that you can improve on. Unfortunately, most web designers undermines the importance of content when they are designing websites which is why they end up creating websites that is not reader friendly.
How do you enhance the readability of your website? Feel free to share it with us in the comments section below.