Digital marketing is getting momentum these days. Due to its huge demand, it has created ample job opportunities among the job seekers. When talking about the jobs in online marketing, it comes up with the various facets. A candidate can choose from the below-mentioned field.
- Search Engine Optimization
It is the activity of increasing the visibility of web page on Search Engine Result Page (SERP). The web pages or the complete website is optimized in such a way that it becomes search friendly which helps in getting a higher position in the search results. The traffic we gain from SEO is from the free, organic, editorial, or natural search results on the search engines.
The several activities in SEO include crawling, indexing, processing, calculating relevancy and retrieving the result.
- Pay per click
PPC stands for pay per click. It the form of the online advertising system in which an advertiser pays each time when their ad is clicked by the publisher. The advertiser has to pay a certain amount for every click. It is the ultimate way of getting traffic to the website. It is pull-type internet marketing. Customers around the world are keen to purchase products online as the internet provides the huge platform to connect buyer and seller.
- Social Media Marketing
Social Media Marketing is the most effective way of driving website traffic through social media sites. The popular social media platform includes Facebook, Twitter, LinkedIn, Google+ etc. These social media sites are very useful in promoting business and to create brand awareness about the product and services you offer. Social Media is a platform that lets us participate in social networking. Social media today is essentially word-of-mouth marketing.
- Affiliate marketing
Affiliate marketing is the greatest way to drives sales to your business by employing one or more third parties. It is performance-based marketing. The advertiser pays one or more affiliates when they bring viewers or customers with their own efforts. There is two payment module used in affiliate marketing. These are:
- Pay for sale lead
- Pay for product sale
- Premium Affiliate Programs
- Amazon Associates
- Commission Junction
- Share a Sale
- Email marketing
It is the process of promoting business by sending emails and newsletters. They need to connect with their audience in a highly tailored way while keeping the budget in the mind at the same time.
- Content marketing
It the very important part of digital marketing as it plays a key role in any website. A visitor stays on your website only when they find quality and usefully content. According to the golden rule of content marketing, it is said that “content is the king”.
The goals of content marketing should be as follows:
- Lead generation
- Brand awareness
- Engagement
- Sales
- Lead nurturing
- Customer evangelism
- Up-selling and cross-selling
- Customer retention and loyalty
Once going through the article, you will at least get the basic idea of what digital marketing is all about. You can search for the job vacancies by visiting the various job portals. So, if you are looking for marketing jobs in Singapore, then visit Monster Singapore, a leading job portal in the country for better access and better connections. Upload your resume right away!
